Personalized College Planning in Madison, WI

1:1 guidance for college search, ACT scores, and standout applications—so families feel confident from first step to acceptance.

  • 98% of students improve ACT scores | Avg +5 points

  • 1,000+ Wisconsin families guided

  • Transparent packages & pricing

Clarity, Not Chaos

A step-by-step plan for search, tests, essays, and deadlines.

Local & Personal

Madison-based, 1:1 coaching tailored to your student’s goals.

Proven Results

98% improve ACT, average +5 points, stronger applications.

Transparent Packages

Clear scope and pricing—no surprises.

Choose Your Path

College Search

Build a best-fit list, campus plan, and strategy.

ACT TEST PREP

1:1 coaching, practice tests, and score-growth plan.

ESSAYS & Apps

From brainstorm to polished drafts and on-time submission.

College Planning for Madison Area Students

We wanted to get this right from the start. It’s too big of a decision to go into it halfway. It’s a small price to pay for the comfort of knowing that in the end, you made the right choice.

– Melissa N, Parent of Lucas (pictured with Melissa)

How To Get Started

1-HOUR CONSULT

Let’s meet to discuss your questions & next steps.

15-MIN CHAT

Book a call with Tom.

Schedule

Existing client? Book your next appointment.

Proudly Serving Madison & Dane County

5930 Seminole Centre Court, Suite D, Fitchburg, WI 53711

About

Planning for college can be overwhelming and stressful. We don’t want that for you. We offer college admissions guidance and ACT Test Prep that removes stress, makes your path clear and helps you make confident college choices.

Ready to make a plan?

Estimating College Costs with Net Price Calculators

Estimating College Costs with Net Price Calculators

This is part 3 of a 3-part series on College + Money, and you can learn more about this topic as well as parts 1 and 2 referenced below on the Tom Talks College podcast.  How much will we really pay?  In the first part of this series, "College...

Merit Aid: Your Teen’s Best Part-Time Job

Merit Aid: Your Teen’s Best Part-Time Job

This is part 2 of a 3-part series on College + Money, and you can learn more about this topic and also hear last week’s “College Costs Simplified” on the Tom Talks College podcast.  Merit aid may be the best thing you've never heard of when it...

College Costs Simplified: The 15/35/45 Rule

College Costs Simplified: The 15/35/45 Rule

Comparing costs at different colleges is often more complex than it needs to be, partly due to a lack of consistency from one college website to another. If you’re not careful, you run the risk of making decisions based on faulty information.  In...